An Open Book

SELECTION:
Jack of all trades, Qb3, is an architecture firm, a product design studio and a creative thinktank located in Philadelphia's Loft District. Fly Book Fly is one of Qb3's first products, yet it continues to stand out as one of their most innovative.


REFLECTION:
The purpose of Fly Book Fly is to celebrate the forgotten beauty of the open book, something that Qb3 has managed to achieve this with its signature simple design.

Fly Book Fly is incredibly easy to construct. It comes in two parts, a male and a female, that effortlessly slide together to form a sleek book stand.

This may seem like an an elemetary idea, but few designers have the ability retain design simplicity throughout the creative process and see it through to the final prototype. This is where Qb3 flourishes.

If you would like to purchase Fly Book Fly I suggest contacting Qb3 via their web site for pricing.